BRAND POSITIONING & MESSAGING
BRAND POSITIONING & MESSAGING
First, we articulate your thoughts.
Then, we find a space in people’s minds that your brand can solely own.
Truckit, Abu Dhabi
We were asked to be part of the team as they were getting ready for their first big launch & exhibition.
They didn’t have business cards, brochures, but most importantly of all - a brand.
They had a logo that they were happy with, so our role was to work on the messaging and to build them a wow company profile.
There is a smart play on language (food), and a very confident and masculine tone of voice to help them share their story with Abu Dhabi.